About Us

Changing The Conversation Together (CTC) is dedicated to deep canvassing as a tool for building a more inclusive democracy and a progressive majority.

Deep canvassing—where we connect face-to-face with potential voters by sharing stories—is the most effective form of voter persuasion ever measured.

CTC’s pilot deep canvassing campaign helped flip a GOP stronghold district in Staten Island to blue in 2018. In 2020, CTC shifted focus to Pennsylvania, a crucial battleground during the presidential election. That year, unlikely voters that CTC canvassers spoke with voted at a 10% higher rate than their comparable neighbors.

In the midterm elections in 2022, our impact was even bigger – the voters we spoke with voted at a rate that was 15% higher than their neighbors!

Read the full report about our work in 2022.

As we head into 2024, CTC’s goal is to build on and expand this promising work into other crucial battleground areas where we know these margins could make a difference between winning and losing crucial campaigns. In order to do so, we’re helping organizations train canvassers and launch their own deep canvassing programs.

Learn about our trainings here.

CTC is an independent 501(c)(4) Social Welfare organization. Our mission is to engage unlikely voters in authentic conversations in order to strengthen democracy and promote justice.

a ctc canvasser knocking on doors
ctc canvassers talking to each other
ctc volunteers at a canvassing training session

Organizers

Adam

ADAM BARBANEL-FRIED

Director

Adam has more than 20 years of union, community and political organizing experience in multiple cities and regions. His work has resulted in the building of good schools, development of affordable housing, and expansion of health care to thousands of low income and marginalized people.

As part of his work, Adam has trained hundreds of leaders in relational organizing, organizational and leadership development, and deep canvassing.